The History of Converse 

1908 – 1920 

Converse began in 1908 as a rubber shoe company specialising in galoshes (rubber based shoes) and, soon after, they adapted and started to use their rubber to make sneakers, which we have all come to know and love.

By 1910 they were well into daily production, however it wasn’t until 1915 that the athletic shoes we’ve come to know and love we’re in production.

In 1920, they renamed their canvas basketball trainers the “All Star”. The name stuck and was quickly followed by the endorsement of a basketball player by the name of Charles “Chuck” Taylor. Keep reading for a little more on how the relationship came about.


1920 – 2000

Although the Converse All Star was in production from 1917, they didn’t get their iconic name until 1921. When basketball player, Charles ‘Chuck’ Taylor entered their store complaining of sore feet, he was offered a job as salesman and ambassador for the brand. As they say… the rest was history.

Through the years after this, they picked up copious amounts of sponsorship and licensing deals which only perpetuated the brands popularity with sports stars and the general public alike.


2000 – Present 

What didn’t stick, was their predilection for the production of trainers. Over time the brand developed into multiple occasion footwear which were no longer made exclusively to sink jump shots on the court. They became an icon of everyday street style throughout North America, before they eventually became synonymous with street style and everyday life across the world.

As long as you don’t have the necessity to be suited and booted, Converse can be worn at any time. They have now transcended beyond sports shoes to the new fashionable footwear in clubs. Converse now have unlimited potential to go with any outfit. If this has made you want a pair, then why not try our selection of Converse shoes that we have in store right now?



While we’re all for looking forward here at Idle HQ, it’s always interesting to discover the story behind one of your favourite brands – particularly one as iconic as Converse. Now that you’re all clued up, next time your picking up a pair of Converse (which will be sooner rather than later, we’d imagine) you’ll have a little history behind your pair of sneakers.